Every time you take a step to understand or improve your health, like going for a preventive screening, buying healthy foods and getting physically active, you can earn Vitality points and increase your Vitality status.

You'll enjoy a variety of rewards at each status level and the healthier you get, the higher your Vitality status.

With over 25 years of experience, our research has shown that Vitality members live longer, healthier lives. Across all ages, our most engaged members have experienced lower health risk than non Vitality members as a result of the healthy behaviours they adopt through the programme. This leads to a significant increase in their life expectancies. A typical 40-year old member with a Gold or Diamond Vitality Health status has a life expectancy of 89 years, compared with 67 years for the insured population in South Africa.