Vitality Active Rewards updates in 2025
Taking the first step to a healthier you has never been easier. In 2025, our enhanced Vitality Active Rewards programme will make it easier for new and existing Vitality members to develop and sustain healthy exercise habits.
Vitality Active Rewards combines behavioural science and gamification to encourage and reward you for living well. In 2025, we're enhancing our in-app wellness programme to make it easier for all Vitality members to get active and get rewarded.
Vitality Active Rewards makes taking the first step easier
Starting a fitness journey can feel overwhelming. Vitality is making it easier to take that important first step by giving new members joining Vitality Active Rewards a lower exercise goal to begin with.
New year. New bite-sized weekly goals.
Based on the groundbreaking research in the Vitality Habit Index, the updated Vitality Active Rewards journey will make it easier for new members and existing members who need a little help to start developing exercise habits through habit laddering.
- ♦ All new members joining Vitality Active Rewards will start with a weekly exercise goal target of 25 Vitality fitness points. To help them achieve their weekly exercise goals, new members will earn 25 Vitality fitness points for tracking 2,500 to 4,999 steps. Note that these points won't count towards your health status, but will help you achieve your weekly Vitality Active Rewards goals.
- ♦ Levelling up: Once your weekly exercise goal reaches 350 Vitality fitness points or you start earning points for heart-rate workouts, you'll advance to the next exercise goal level with a gradual increase to your weekly goals.
- ♦ More dynamic exercise goal: In 2025, your exercise goal will adjust more dynamically based on your physical activity in recent weeks. For example, if you have an injury that prevents you from exercising at the same intensity and duration, your weekly goal will drop more quickly to accommodate the change.
Update to Vitality Active Rewards for Kids
From 1 January 2025, the Vitality Active Rewards for Kids programme for children aged 2 to 13 will come to an end.
Children on your Vitality plan will continue to earn Ðiscovery Miles for completing a Kids Vitality Health Check in 2025, and these will be added to the main members' Discovery Miles balance. All Ðiscovery Miles earned by children so far for the remainder of this year, will be added to the main member's Ðiscovery Miles balance from 1 January 2025.
Don't forget, Vitality Kids under 18 years of age can still watch movies before 7pm for free once the online Kids Vitality Health Review has been completed.
Plus, look out for exciting campaigns coming next year designed to reward children for getting active.
Use your Ðiscovery Miles next year to redeem exciting rewards for your kids in the Vitality Mall. Log in to the Discovery app and spend your Ðiscovery Miles at partners like Cotton On, Exclusive Books, Ster-Kinekor, Sony PlayStation, Steam, Typo and more.
Teens aged 14 to 17 will continue to be rewarded with Vitality Active Rewards for Teens.
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