Time to take stock with Bruce Whitfield
Discovery Invest is proud to partner with eNCA to present Taking Stock with Bruce Whitfield.
Taking Stock is a weekly in-depth interview programme, which will tackle a variety of current affairs topics including business, finance and economic environments. Bruce will engage with influential minds in business, policymakers and trailblazers about what informs their decision-making and how they see their roles in tackling the country’s economic challenges in their respective domains.
Here’s a summary on the broadcast details and elements:
Channel: eNCA (DStv channel 403)
Headline partner: Discovery Invest
Anchor: Bruce Whitfield
Frequency: Every Wednesday at 17:30
Repeat shows: Thursdays @ 13:30, Saturdays @ 13:00 and Sundays @ 21:30
Duration: 13 weeks (total of 48 exposures including repeats)
Show commences: 4th Oct – 27th Dec 2017
Elements: 10” Opening Billboard
10” Closing Billboard
4 x 5” Stings
30” classical adverts
15” Squeezeback
Online – banners, pre-rolls, page takeovers, etc.
Why eNCA
Last 7 day audience |
3 million + |
Most watched DStv news channel |
58% Market Share (Weekdays) |
Most watched DStv channel |
Adults 15+ 6am – 10am |
Most watched DStv channel |
6 - 10am & 4- 6pm (LSM 8 – 10) |
2nd most watched DStv channel |
Adults 15+ (LSM 8-10) |
4th most watched DStv channel |
Adults 15+ |
Discovery’s ethos is centered on stimulating minds by providing South Africa access to leading thinkers and experts to promote positive behavioural change. Discovery Invest’s partnership of this show is a manifestation of this ethos to educate the public on financial matters, with the aim of promoting and encouraging a savings culture as a requisite for long term personal and national financial stability.