The better you drive, the greater your rewards
Being more mindful of your driving habits will not only make you a safer driver, but it will also bring you greater rewards and even more fuel cash back.
Good driving behaviour = safer roads + greater rewards. How? Well, by improving your driving behaviour you will earn more Vitality Drive points each day, which will help you achieve a higher Vitality Drive status. The higher your Vitality Drive status, the better the rewards, with bigger discounts at our partners and even more fuel cash back that you can earn each month.
Through our driving data we have seen that the nature of risk is influenced by five behaviours (drinking and driving, cellphone use, excessive speeding, aggressive driving and lack of vehicle care) that lead to the three key causes of accidents (distracted driving, loss of vehicle control and reduction in vehicle safety), which make up over 60% of all motor fatalities.
Our driving data shows that even a few seconds spent on the phone has a significant impact on accident risk. Only 20 seconds of cellphone use per trip increases accident risk by over 60%. Night-time accidents (between 22:00 and 04:00) are 9 times more severe than daytime accidents.
The Vitality Drive programme is effective at encouraging safer driving and reducing accident risk. Drivers on the programme reduce their accident risk by 15% within the first month of joining.
Here's checklist to help you avoid road accidents, and get rewarded
Avoid distractions:
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Beware of driving at night:
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Keep maintenance and servicing up to date:
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Watch out for road defects and potholes:
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Buckle up your children:
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How are you tracking on your Vitality Drive journey?
We've put all your driving data together for you, so that it's even easier to track your progress. Every month, we provide you with a Vitality Drive dashboard that has all your drive data neatly compiled in one place. It's your personalised snapshot, showing you how many drive goals you've achieved, how much fuel cash back you've earned and how much this has essentially saved you on your vehicle insurance premium. There's even a snapshot of all your rewards to help keep you motivated.
Your personalised dashboard also gives you a breakdown of your driving behaviours for the month, so that you can keep up your current Vitality Drive status - or better still, improve it and get to Diamond!
Your dashboard with these valuable insights, and so much more, is sent directly to your email inbox at the beginning of each month. So, make sure to look out for yours and keep up to speed with how your Vitality Drive journey is tracking.