Discovery Bank's client experience voted best in SA for third consecutive year in the Ask Afrika Orange Index

Just in: Discovery Bank has been named the top performer in the 2024 Ask Afrika Orange Index®. In the TOP 10 ACHIEVER category, which includes over 200 brands across 26 industries, Discovery Bank was announced as the overall winner. The Bank was also the industry winner for Banking, and for Private Banking, marking our third consecutive year of leading in client experience across South Africa.

Discovery Bank CEO, Hylton Kallner, says, "It's been a week of celebration for us at Discovery Bank. Earlier, we reached the noteworthy milestone of our first one million clients, and now, our client experience ranked in first place for the third year. As a fully digital Bank, we provide not only a seamless client journey through our app, but also stay connected to our clients. Listening to their needs is something we are focused on, and it's this responsiveness that ensures we deliver the best service wherever and whenever clients interact with us. Everyone at Discovery Bank is extremely passionate about these results and this consistent achievement over time, is something we set as our own benchmark to exceed. I want to congratulate and thank the entire team for this unwavering commitment to the people we serve and to business excellence."

At Discovery Bank, you're at the heart of everything we do. That's why we're thrilled to announce that we've been recognised as the best in customer experience across all brands in the 2024 Ask Afrika Orange Index®. In the banking category, we've also held the top spot for the third year running.

What exactly is customer experience, and why is this award so significant?

Customer experience (CX) is all about the impression you get when interacting with a company, its products, or services. For over 20 years, the Ask Afrika Orange Index® has been the go-to standard for measuring CX in South Africa. It looks at how satisfied, connected, and loyal customers feel, spotlighting companies that truly excel in delivering exceptional experiences.

Our third consecutive win reflects the dedication and passion of our team in delivering a client experience that consistently goes above and beyond.

Beloved across 26 different industries

The Ask Afrika Orange Index®, an independent study that's set the benchmark for customer experience since 2001, has once again spotlighted Discovery Bank as the leader - not just in banking, but across 200 brands in 26 industries. This year, we've topped both the private and retail banking segments, underscoring our commitment to offering exceptional service and building strong, emotional connections with you.

"It's been a week of celebrations for us," says our CEO, Hylton Kallner. "We've just reached the milestone of our first million clients, and now we've been honoured with the top ranking in client experience for the third year in a row. As a fully digital bank, understanding and responding to your needs has been key to our success. These acknowledgements reflect the fact that you value the unique blend of a digital "branch in the palm of your hand" service combined with the best personal-Banker service that's available to you 24/7. These wins across categories is an endorsement of the fact that we're aspiring to deliver world class service against every benchmark and across all industries. Thank you for your vote of confidence in everything we do."

Voted "most authentic brand" by you!

This year's survey reflects our ongoing efforts to enhance our service and deepen our connection with you. We ranked first in emotional connection, relationship building, humanness, client trust, and brand advocacy. Discovery Bank was also recognised as the most authentic brand across all 200 surveyed - a recognition that aligns perfectly with our recent success in the Ask Afrika Banking Brand Index®.

This survey, released in July, revealed that 72% of you rated your experience with us as a 'delight,' nearly 20% higher than the industry average. This overwhelming support inspires us to keep elevating the positive experiences we deliver every day.

Share the joy and get rewarded

Are you a client who loves banking with us? You can earn rewards by spreading the word! With Friends Referral Rewards, you can invite your friends and family to join Discovery Bank and earn up to 5,000 Ðiscovery Miles for your referral when they successfully sign up for a qualifying account. Plus, your friend will also receive up to 5,000 Ðiscovery Miles. It's a win-win - share the perks and enjoy the rewards together! Limits, terms and conditions apply. Learn how it works here.