Discovery Bank tops Ask Africa Banking Brand Index for 'customer delight'

Discovery Bank has been named South Africa's top retail bank for brand connection and emotional satisfaction. An impressive 72% of our clients report feeling not just satisfied, but delighted with their banking experience - nearly 20% above the industry average!

We're thrilled to share that Discovery Bank has just been ranked the top retail bank in South Africa for brand connection and emotional satisfaction in the 2024 Ask Africa Banking Brand Index!

This recognition is based on client feedback from across 11 major South African banks, and we are proud to lead with 72% of our clients feeling delighted with their experience - almost 20% higher than the industry average.

What is the Ask Africa Banking Brand Index?

This index is a comprehensive analysis based on 3,850 independently audited interviews. It combines data from the 2024 Ask Afrika Brand Health Research and the 2024 Ask Afrika Orange Index, providing deep insights into customer perceptions and brand performance across the banking industry.

Hylton Kallner, CEO of Discovery Bank, expressed his own delight at the bank's win, saying: "Everyone who interacts with us knows we prioritise client satisfaction through our products and service. Receiving ratings as high as 10 out of 10 for brand emotion and satisfaction means our clients are more than satisfied, they're delighted. These results show our clients feel and experience every effort we make."

Discovery Bank outperformed the industry in several areas

Here are some key areas the bank excelled in, beyond the industry standard:

• Customer-centricity: scoring 20.3% above average for having customers' best interests at heart.
• Innovation: scoring 17.3% above average for disruptive banking.
• Rewards and benefits: scoring 21.7% above average for offering excellent benefits and rewards.
• Family-focus: ranked 16.8% above average for recognising family banking needs.

Our data reflects your positive experiences with Discovery Bank

Discovery Bank's internal data also supports the recent Ask Afrika findings. It shows that with Vitality Money and smart money management, clients earned over R61 million in interest on savings and saved over R28 million in interest repayments in 2023. They also saved over R640 million on more than 900,000 discounted flights through Vitality Travel.

As a fully digital bank, our app is central to our operations. With a 4.8-star rating, it's one of the highest-rated banking apps in South Africa. Our banking consultants are rated 4.8 out of 5, and we resolve over 90% of social media queries within two hours.

Look out for the Ask Africa Orange Index in August

We're confident Discovery Bank will keep growing in positive perception and performance among local banking consumers. So stay tuned for the upcoming Ask Africa Orange Index announcement in August, where - after winning retail bank with the best customer servicing experience in both 2022 and 2023 - Discovery Bank is primed to shine again!

Get rewarded for sharing your own banking delight!

Are you one of Discovery Bank's many happy clients? Then why not get rewarded for sharing a recommendation? Now your friends can get a piece of the perks too, with Friends Referral Rewards. Invite your friends and family to join Discovery Bank, and you will earn up to 5,000 Discovery Miles for every friend that signs up with a qualifying account. Plus, we'll give your friend up to 5,000 Discovery Miles too! Learn how it works here.