How our values drive us to defy gravity
Few companies live their values the way we do – and that’s one reason our whole organisation can defy gravity.
We hold firmly that there is no greater asset than a person's health, and acknowledge the complex financial implications related to health. Our aim is to build an organisation that makes people healthier, adds value to the lives of the people we serve, plays a pivotal role in society and becomes a force for social good.
"We are here to change the world, and not just tag along."
Innovation
and optimism
We believe in a better future, and this optimism guides our energy to solve problems in innovative ways. Optimism is also contagious. It inspires our people, who share the idealism we value, while serving as the antidote for cynicism, which we dislike.
Business prudence
and astuteness
Prudence and astuteness are fundamental to achieving our vision, simply because financial strength is the basis on which our products are built. We seek to be innovative and prudent at the same time. This dictates that we are masters of risk and financial management, and that we think and act like owners.
Dazzle our clients
To dazzle our clients, we must care for each of them individually, and never thinking of them statistically - every client must be happy with us, or we cannot rest. Dazzling our clients means that we exceed their expectations, and strive to anticipate their needs and wants, even if these are not evident to them.
Great people
We know at our core that it is our people and their talent that enables us to pursue our core purpose. The more exceptional our people are, the greater impact we will have. We must never compromise on finding the best person for every role, and we must be the organisation that the best people want to be part of.
"The more exceptional our people are, the greater impact we will have."
Liberating the
best in our people
There is greatness in every single individual, and it is our role to liberate it. To allow our people to shine, we create an environment that is challenging but nurturing and free from destructive ego and politics, with leadership that is legitimate and authentic.
Intellectual
leadership
We know that intellectual leadership is needed to reach our purpose and meet our ambitions. We therefore encourage our people to keep learning and never to assume that they know it all. It is constant learning that provides our people with continued growth and inspiration.
Tenacity, drive, and urgency
The environments in which we operate are changing rapidly, and we believe that tenacity, drive, and urgency are fundamental to our success. We seek to build an organisation with long-term vision and the ability to deliver in the short term. Although our people have a bias for action and delivery, we will never tolerate short cuts nor compromises.
Honesty, integrity, and fairness
We are accountable to our people, our customers and broader society. We do what our parents would be proud of, we are what we say and we treat our customers fairly. We value our team's diversity and adhere to the highest ethical standards, because our decisions are about life and death.
Defy gravity
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Guided by
Ambition 2018In 2014, we set an ambition for 2018: to be the best insurer in the world and a powerful force for social good. To help us achieve it, we are committed to developing people who defy gravity and drive sustainable business and client value.
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Constant
MotionThis is so much more than a company – it’s a way of working built on a culture of achieving the impossible. There’s an electricity in the air, driven by the commitment of a dynamic team that’s truly motivated to find out “What’s next?”.
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A Shared Value
Business ModelWe use our understanding of behavioural economics to help people change the behaviour that most influences risk. In doing so, we create long-term value for the insurer, our clients and society.
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